Its about You - Sat, 12 Dec 2009
"You are never really playing an opponent. You are playing yourself, your own
highest standards, and when you reach your limits, that is real joy." Arthur
Ashe
As I wrote this I was watching the 2009 PGA Golf Championship on my
computer in a separate window. I find a lot of association with sports like golf
and similar activities that require individual performance and online marketing.
Aside from the physical aspects success comes down to a player competing against
the course maximizing his own strengths and minimizing his weaknesses to accomplish
his task. Then utilizing that knowledge in a tournament, the main determination
of success isn't to do better than everyone else, but to employ the best
strategy to produce the best performance from ones self and let the chips fall
as they may.
This requires coming up with a personal strategy to play the course
before ever teeing off. Since all the players have different strengths and
weaknesses the strategy and approach to playing the course is a little different
for everyone.
Preparation with thought of desired results is essential. As the
day and the tournament progresses adjustment is necessary as weather conditions
may change for example that may detemine if the pretournament strategy is
actually producing as desired.
With technology innovations, tools (clubs, balls), that change every year or 2 can also
bring you to adjust ones style of play and strategies just as new marketing methods
and tools must be given close examination and given serious consideration of how they
best fit into your marketing strategies, before actually adopting them.
Each course played is different requiring a different strategy, while keeping
the basic methods intact. This is similar to the different marketing choices like blogs,
forums, social networking sites, email marketing and others. It's also a key consideration
when entering different niches or kinds of business since one size does not fit all. Change is
not only inevitable it is a sure thing especially in web marketing.
This calls for the vision to see the passing of a strategy that used to work but
who's results are waning, while transitioning towards the use of new tools and methods that
may be the only course of action to continue on successfully.
Keep what works, learn from experience and always look forward and adjust your marketing
to new ways of doing business.
John
mimbiz.com